For you who have news — and need the muscle of a PR department
You have always had the news.
Now it gets through.
Your company does important and interesting things — and you can tell people what is happening. With Pressmatch you find a sharp angle, write a press release that sparks interest, and answer the journalists' questions. Then you pick the journalists who cover your subjects from our large journalist database.
When customers and suppliers read about your company in the media it carries more weight than anything you can say yourself. New customers find you — and the ones who already chose you see that they chose right.
≈ 9 000 journalists · 1 500 Swedish media outlets — updated continuously
three things decide which journalists match your news
subject decides most — then audience, then region
and becomes your list
- 61 energy reporters at 27 trade titles in energy
- 22 business reporters at 4 national daily papers
- 4 local reporters at 3 morning papers in Västerbotten
for this example = 87 journalists · 34 media outlets
How Pressmatch works — three steps: you write, you send, you follow the result.
Step 1 · Write
Journalists look for news — every day. Let them find yours.
You launch a product, win an order, hire a key person, open in a new town. To you it is everyday business — to the right journalist it is news worth telling.
ScreenshotThe news-value meter — the score, the open gaps, and the suggest-text button.
What is new? For whom? Why now? Tell your news, and Pressmatch helps you write a draft and catch the open questions: which facts are missing? What matters most? Find an angle that makes journalists call you — instead of moving it to the bin.
The hardest part of a press release is not the words — it is knowing whether the news holds. So your draft gets a news-value meter that shows what in your story sparks interest. Watch the value rise as you fill it in — and send when it holds.
The meter does not flatter you — it also shows what is missing.
Step 2 · Match & send
You choose among the journalists who cover your subjects.
From our journalist database you get a proposal: a journalist list tailored to what is in your press release. You polish the list and send in one go — and your news is in your press room the same moment. And you can reach more than journalists: build your own lists, so the same press release also goes to your customers, suppliers and other contacts.
ScreenshotThe recipient list — your work bench.
”A press release should feel like a tip — not like a mass mailing.”
Already have a draft? Paste it in and see who covers the subject →
Step 3 · Follow the result
You see what happens next.
After the sendout comes the question: how did it go? You have the answer in one place — how many journalists and newsrooms received the news, and how it lives on in your press room.
An example — your own figures come from the reach panel.
You see the number of delivered emails, and how many open, click or download your press images.
ScreenshotYour press room — the news as its own page.
We cannot promise headlines.
But you reach the journalists who cover your subject, you decide who gets the news — and your press room goes on telling it: for customers, for search engines, for AI search.
Tell your news